Morgan opposed conventional notions of beauty, which hold that kinky hair is bad, believing there is beauty in everyone. She began marketing her own line of cosmetics and staging fashion shows. With her ever-increasing success, Morgan bought a new building. In 1955, Rose Morgan's House of Beauty opened in a more stylish setting with a dressmaking department and charm school in addition to the existing salon facilities. In the early 1960s, she added a wig salon. Over time, she employed and trained more than 3,000 people.
In 1965, Morgan was one of the founders of New York's only black-owned commercial bank, the Freedom National Bank. She retired in the 1970s. Morgan continues to exercise every day and care for her health and beauty.